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  • Video 1: How to Survive the Death of Lead Generation
  • Video 2: How Your Ego could be Costing You Listings and Sales
  • Video 3: Why Your Listing Presentation Hinges on a Single Moment
  • Video 4: Why 50% Growth is Not Only Possible, it’s Realistic
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The 74% Rule

Why Timing Can Make or Break You
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Listing Presentation

In a Sea of “Sameness” What’s Your Unique Selling Proposition?
Marketing Tutorials

Fundamentals of Profitable,
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Listing Tutorials

Battle-Tested Listing Tips—Straight from the Trenches
Buyer Tutorials

Strategies that Deliver a Steady Stream of Buyer Conversations
Success Stories

Real Results: What Agents Like You Are Saying!

How “Lead Generation” Could Be Costing You Repeat and Referral Business

February 27, 2013

Most good agents have at least 50% of their business coming from repeats and referrals. If you’re in this category, I’m going to suggest an idea that may very well shake up your sense of security when it comes to your sphere. See the “lead generation” tools you may be using could be unknowingly undermining [...]

Filed Under: Lead Generation

Why “Lead Generation” May Be Damaging Your Reputation

February 20, 2013

Have you been to a government building lately? Where you had to grab a number, wait in line, and have your number called? Your number gets called, you walk up, and the employee behind the counter is nearly expressionless. They look at you as if you’re not really there and ask, “May I help you?” [...]

Filed Under: Lead Generation

Deadly Lead Generation Trends

February 6, 2013

Over the last 5-10 years there’s been a conventional wisdom develop that “real estate is all about lead generation!” After all, if you don’t have leads you’ve got no business, right? Well, the fact is you could have hundreds of “leads” and still have no business. How? Simple. If you have 100 leads and you [...]

Filed Under: Lead Generation

Why 38 Extra Transactions Last Year was Frustrating

January 30, 2013

Last week I was blind-sided with a comment that left me almost speechless. During our coaching call we had a guest, who by most agents’ standards was CRUSHING IT! He did 121 transactions in 2012. Of his 121 transactions, 38 buyer transactions came directly from our system. A good number of his listing transactions came [...]

Filed Under: Real Estate Marketing
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