Deadly Lead Generation Trends

Over the last 5-10 years there’s been a conventional wisdom develop that “real estate is all about lead generation!” After all, if you don’t have leads you’ve got no business, right? Well, the fact is you could have hundreds of “leads” and still have no business. How? Simple. If you have 100 leads and you
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Why 38 Extra Transactions Last Year was Frustrating

Last week I was blind-sided with a comment that left me almost speechless. During our coaching call we had a guest, who by most agents’ standards was CRUSHING IT! He did 121 transactions in 2012. Of his 121 transactions, 38 buyer transactions came directly from our system. A good number of his listing transactions came
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6 Daily Habits That Will Make Your Blog Better

Creating good content is probably the biggest challenges that real estate agents face. Is that true for you? If so, let’s look at six habits you can adopt to help you create better content–more often. Habit 1: Write First things first. You need to sit down and write. You need to write without distraction. You need
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Real Estate Agents: Are You Making These 6 Email Mistakes?

Thank God for email. As a real estate agent you can get a ton of work done without having to pick up the phone. Furthermore, when you have an email of a conversation you also have documented proof. But not everyone knows how to use email correctly. Here are the mistakes you need to avoid.

Mobile Advertising: Should Real Estate Agents Use It?

More and more these days people are using mobile phones to search. They jump on the web to check out reviews, compare prices and even make purchases. Research supports this trend: 60% percent. That’s the percentage of customers who will review a product via their mobile before purchase (Digby Mobile Commerce and Engagement Stats) 51%.
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