Most good agents have at least 50% of their business coming from repeats and referrals. If you’re in this category, I’m going to suggest an idea that may very well shake up your sense of security when it comes to your sphere. See the “lead generation” tools you may be using could be unknowingly undermining [...]
Why “Lead Generation” May Be Damaging Your Reputation
February 20, 2013
Have you been to a government building lately? Where you had to grab a number, wait in line, and have your number called? Your number gets called, you walk up, and the employee behind the counter is nearly expressionless. They look at you as if you’re not really there and ask, “May I help you?” [...]
Deadly Lead Generation Trends
February 6, 2013
Over the last 5-10 years there’s been a conventional wisdom develop that “real estate is all about lead generation!” After all, if you don’t have leads you’ve got no business, right? Well, the fact is you could have hundreds of “leads” and still have no business. How? Simple. If you have 100 leads and you [...]
Why 38 Extra Transactions Last Year was Frustrating
January 30, 2013
Last week I was blind-sided with a comment that left me almost speechless. During our coaching call we had a guest, who by most agents’ standards was CRUSHING IT! He did 121 transactions in 2012. Of his 121 transactions, 38 buyer transactions came directly from our system. A good number of his listing transactions came [...]
6 Daily Habits That Will Make Your Blog Better
December 13, 2012
Creating good content is probably the biggest challenges that real estate agents face. Is that true for you? If so, let’s look at six habits you can adopt to help you create better content–more often. Habit 1: Write First things first. You need to sit down and write. You need to write without distraction. You need [...]
7 Ways Real Estate Agents Can Beat a Winter Slump
November 15, 2012
Depending on where you live, from about October to March the real estate market slows down–if not altogether dries up. What can you do to make the most of these dead months? Here are a few suggestions: Have an Open-House Party Open houses can be pretty lame. A pair of buyers or two milling around [...]
8 Ways to Get Clients to Trust You With the Biggest Purchase Decision of Their Life
October 24, 2012
Recently I worked on a project in which clients were trying to sell $50,000 beach-front lots in Latin America in what amounted to a barn-burning email series. We sent four emails over the period of two weeks. The last two emails came within 24 hours of each other. While it seemed to generate some serious [...]
Real Estate Agents: Are You Making These 6 Email Mistakes?
October 22, 2012
Thank God for email. As a real estate agent you can get a ton of work done without having to pick up the phone. Furthermore, when you have an email of a conversation you also have documented proof. But not everyone knows how to use email correctly. Here are the mistakes you need to avoid.
Want to Be Insanely Productive Without Busting the Bank? Here Are 4 Tips
October 15, 2012
We all want to do more in less time. This is one of the reasons that we build teams. We start to delegate work. When a finite amount of labor is delegated to a staff more things get done. But that’s an awfully expensive way to do it. Wanting to be more productive is also [...]
Mobile Advertising: Should Real Estate Agents Use It?
October 10, 2012
More and more these days people are using mobile phones to search. They jump on the web to check out reviews, compare prices and even make purchases. Research supports this trend: 60% percent. That’s the percentage of customers who will review a product via their mobile before purchase (Digby Mobile Commerce and Engagement Stats) 51%. [...]