Your website exists for one purpose…and one purpose only: generate leads. And it’s only as good as the number of leads you are generating. If you are producing 100 leads a month, then you have a pretty good website.
If it’s only generating two or three a month, then something is wrong. What you need to do is look at your website and see if it has the ten common signs of websites that generate a lot of leads.
1. Submission Forms on Every Page
Each page of your website should have a short form that asks for the minimal amount of information. For example, your form could offer a free home evaluation. To request one all the visitor had to do was drop his name and email address in the form. When this form is on every page visitors will find them hard to ignore. Also use arrows to increase the chances someone will submit their information.
2. Contact Number
After looking at your site, did you see your contact information on every page? If so, get it on their now. A segment of your visitors will be okay submitting to the form or using the contact page. Others will prefer the phone number, so make sure it is available and obvious.
Real estate websites that generate out of leads will also include lots of testimonials. These add credibility to your site. It’s a way of building trust with your visitor. Plus, if your real estate market is small, then the chances are higher that visitors will see a testimonial from someone they know…lending you even more credibility.
4. Trust Badges
These are simple icons that demonstrate you are trusted by authority organizations. For example, the REALTOR and Better Business Bureau badges on your website will articulate to people that you are in good standing with credible organizations.
Videos are touted for increasing conversion because they introduce a human element that people can virtually touch. A good video will speak to the person who is watching and offer a solution to a problem he might have. A good video may also re-enforce another aspect about your blog–like the submission form to request a home evaluation.
6. Original Design
People can tell if you are cutting corners and using a generic template on your website. This can ruin your credibility and steal away from your professionalism. Spend a couple of hundred of dollars on website design. It will pay for itself.
7. Strong Language
No, I don’t mean curse words. I mean provocative and compelling words. Words that show emotion and help the visitor “see” what you are saying.
8. White Space
Bad websites are uncomfortable with white space. They try to cram every pixel on the page with an image or word. That cluttered space will drive visitors away. Instead, each page should be focused on one simple task–and nothing else. Make it simple and clear what each visitor must do.
9. Clear Goals
Speaking of white space, each web page should have one goal. One thing that you want that visitor to do. Maybe it’s to share the page. Or subscribe to an email newsletter. Whatever it is, make it clear, concise and compelling.
A great lead-generating website is always changing since you are always testing out new ideas. Testing is one way you can tell if your goals are actually working. A good test can help you identify which words resonate with visitors, which colors they like best and which offer converted the most.
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