Creating good content is probably the biggest challenges that real estate agents face. Is that true for you? If so, let’s look at six habits you can adopt to help you create better content–more often. Habit 1: Write First things first. You need to sit down and write. You need to write without distraction. You need [...]
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How to Spot a Bad Blog
April 8, 2010 by
I’ve been writing a lot lately on social media. Frankly, the reason is because that seems to be the topic real estate agents want to know about most. Case in point: A couple days ago I wrote a post in responses to a question by a reader: 7 Correct Ways Real Estate Agents Should Use [...]
Your Real Estate Career: 9 Ways Blogging Can Help You
September 24, 2009 by
Is blogging right for you? While I’m a big fan of blogging as a way to get content online, I don’t think it’s the ULTIMATE way of having a web presence for real estate agents. Why? Simple. Blogs don’t suit every personality. You might be a writer. Then again, you might not be. You might [...]
One of the Oldest Web Writing Guidelines
January 15, 2009 by
The inverted pyramid. An age-old journalistic trick. And the blogger’s best friend. Some think it’s worthless. Others alter it. Yet, anyone who writes online–including you–will find it’s the most effective formula in your arsenal. In fact, it’s critical in any search engine optimization strategy you have. What Is the Inverted Pyramid? Essentially, the inverted pyramid [...]
Do You Use These Bill Jayme Techniques When Writing?
July 16, 2008 by
Everyone must write. Whether it’s an email, postcard or blog post, you have to write. It’s one of the most important things you can learn. Writing overflows to most of what you say or do. And it can make the difference between appearing like a Stanford graduate versus a high school drop out. But if [...]
How to Write a Damn Good Email Subject Line
May 29, 2008 by
Stop. I know what you’re thinking. You think email is lame, backwards and not worth your time. If that’s you, think again. I’m about to turn everything you knew about email newsletters on its head. In fact, I’ll go so far as to prove to you that not only is email better than the “new” [...]
10 Easy but Essential Tricks to Persuasive Real Estate Blogging
February 15, 2008 by
Amazing, isn’t it? How when you listen to one of your favorite bloggers and you say to yourself: “Why didn’t I think of that? It seems so obvious…so easy.” The masters of blogging–people like Brian Clark, Leo Babauta, Hanan Levin–always seem to come up with the perfect phrase…a few words…sometimes even just one word…that grabs [...]
11 Guilt-Free Tips to Making Your Blog Posts Sexy
December 28, 2007 by
For some reason, sex sells…and real estate agents get way up in arms over it. Seth Godin says objectifying women is a short cut to cash [one only has to look to Hugh Hefner]…a short-cut people are tiring of. Of course, ten, fifteen years ago [or was it thirty?] Gary Halbert, crudely and crassly…but classical [...]
How to Settle the Long v. Short Web Copy Debate
December 20, 2007 by
This is a topic that has been around for awhile: long v. short articles as web content strategy. Yet, yesterday someone new in our web department asked me what I thought about the long v. short copy debate on the web. Of course as a copywriter who has specialized in the web for the last [...]