Cold calling is probably the least favorite activity of most real estate agents. At any given time you could get on the phone with an irrate caller who wants to do nothing but chew you out. More than likely, though, you’ll get dumped into the voice mail box. See, in today’s world people with cell [...]
Persuasion
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7 Ways to Make People Feel Like the Center of the Universe [Real Estate Persuasion Training-Part 2]
March 2, 2012 by
Part of a series on real estate persuasion training. Real estate agents invest in people, not houses. As a real estate agent, you need relationships to succeed. But that means you need relationships with not just clients, but those in your office or across town. Heck, even across the nation. And the best way to [...]
Powerful Persuasion: 10 Simple Ways to Establish Rapport
February 13, 2012 by
Anybody who loves real estate probably loves it because they love the opportunity to use their personal influence to help people achieve their dreams, get things done and earn a great living. In other words, they love persuasion, which boils down to these three keys: establish rapport, establish rapport and establish rapport. You can’t really [...]
Nine Dead-Simple Ways to Persuade People
May 8, 2009 by
“Show business is not hard. It’s all just basic Dale Carnegie stuff,” Jay Leno once said in a Selling Power magazine interview. Easy enough for Leno to say. The thing you should know, though, is that Leno’s back-of-the-napkin statement is supported by decades of smooth, polite and consistent relationship building. And nine easy-to-follow techniques. 1. Try [...]
Make Sure You Know the Answer to This Question Before Your Next Presentation
April 2, 2009 by
I don’t know about you, but I think this market sucks. I know people who are flailing. I know people are are failing. You probably know some people, too. Maybe you’re flailing. Or even on the point of bust. Whatever your situation, good technology and talent can help you endure a tough market. But that [...]
Get Attention: 10 Unorthodox Ideas That Really Work
April 30, 2008 by
P. T. Barnum once said, “Without promotion something terrible happens. Nothing.” Barnum was probably called an “attention junkie” repeatedly throughout his life for his outrageous stunts and hoaxes for promotional purposes. But you know what? He probably wore that label like a badge of honor. Of course he had to be an attention junkie. He [...]
How to Create, Build and Protect a Fearsome Negotiating Reputation
April 16, 2008 by
Thomas Edison, considered the inventor who harnessed electricity, originally believed that the best way to harness electricity was to use a direct current (DC). When the Serbian scientist Nikola Tesla appeared to have succeeded in creating a system based on alternating current (AC), Edison was furious. Edison determined to ruin Tesla’s reputation. He determined to [...]
Boy in the Bubble: How to Entice Even the Most Preoccupied Person
March 13, 2008 by
Breaking news: You have to break through more than just clutter. What do I mean by that? Let me explain. Attention is the new economy. That means the barrier is preoccupation. Yet, it’s hot stuff to rattle off how many ads CEO’s see a day, the average person sees a day, the left bank bookseller [...]
Images Are Powerful Symbols but Not Communicators
February 8, 2008 by
At the Visual Ideology site, you can take a visual political test that suggests which images portray political ideas the strongest. Be prepared to be confused. The “test” is rather frustrating, and I gave up, clicking through images without thinking because I did not know what I was supposed to do [possibly this is part [...]
Cooking Up Persuasive Copywriting with These Two Crucial Ingredients
January 7, 2008 by
On Friday I wrote about Copywriting and the Art of Persuasive Advertisings and in other articles I go into detail the help you craft successful, lead-building, client-accumulating mail, ads, emails, web sites and more. But here are two of the common and most powerful copy ingredients for effective direct response marketing, regardless of medium. The [...]