Thank God for email. As a real estate agent you can get a ton of work done without having to pick up the phone. Furthermore, when you have an email of a conversation you also have documented proof. But not everyone knows how to use email correctly. Here are the mistakes you need to avoid.
Real Estate Copywriting
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When your prospects read your copy, they don’t want to think. They want copy that’s easy to read. So that means short sentences and short words. But how do you do that if you’re not a natural born writer? Great question. Fortunately Microsoft Word comes with a handy tool call Readability Statistics that will make writing [...]
Last week we talked about gimpy websites and what to do to make them better… Bottom line: Make it easy. Make it simple. This includes your message–your core message you want to communicate to people when they land on your website… Do you want them to subscribe to an email list? Do you want them [...]
Why do so many real estate agents find it difficult to write? Do you find it difficult to write? Your career–that is, as a real estate agent–demands you write. It demands you write emails. Ads. Descriptions. Letters. Voice mail messages. You name it and you have to write it. Unfortunately most of us are a [...]
Imagine…by the end of this post, you will be a more effective real estate ad writer, all because you learned ten very important concepts. See, writng clear, concise and compelling real estate ads follows clear, concise and compelling thoughts. Say what you want to say, then write it as simply as possible. So, keep in [...]
Everyone must write. Whether it’s an email, postcard or blog post, you have to write. It’s one of the most important things you can learn. Writing overflows to most of what you say or do. And it can make the difference between appearing like a Stanford graduate versus a high school drop out. But if [...]
Amazing, isn’t it? How when you listen to one of your favorite bloggers and you say to yourself: “Why didn’t I think of that? It seems so obvious…so easy.” The masters of blogging–people like Brian Clark, Leo Babauta, Hanan Levin–always seem to come up with the perfect phrase…a few words…sometimes even just one word…that grabs [...]
At the Visual Ideology site, you can take a visual political test that suggests which images portray political ideas the strongest. Be prepared to be confused. The “test” is rather frustrating, and I gave up, clicking through images without thinking because I did not know what I was supposed to do [possibly this is part [...]
It seems Vivianne did not like my straying from my roots. I think I was feeling a little weepy on Friday. A little metaphysical. Which is okay. As Socrates said, “The unexamined life is not worth living.” Today then, Monday January 14, I’ll get back to business, and focus on one of the four pillars [...]
On Friday I wrote about Copywriting and the Art of Persuasive Advertisings and in other articles I go into detail the help you craft successful, lead-building, client-accumulating mail, ads, emails, web sites and more. But here are two of the common and most powerful copy ingredients for effective direct response marketing, regardless of medium. The [...]