Last week I was blind-sided with a comment that left me almost speechless. During our coaching call we had a guest, who by most agents’ standards was CRUSHING IT! He did 121 transactions in 2012. Of his 121 transactions, 38 buyer transactions came directly from our system. A good number of his listing transactions came [...]
Real Estate Marketing
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10 Must-Read Posts on Great Real Estate Marketing Ideas
January 5, 2012 by
Posts in this series: 10 Must-Read Posts on Great Real Estate Sales Ideas 10 Must-Read Posts on Great Real Estate Prospecting Ideas 10 Must-Read Posts on Great Real Estate Marketing Ideas 10 Must-Read Posts on Great Real Estate Listing Ideas 10 Must Read Posts on Great Real Estate Negotiating Ideas Today I thought I would [...]
6 No-Fail Ways to Increase Your Annual Income
December 15, 2011 by
Would you like to make more money this year than you did last year…and continue that trend for the next ten years? Want to be the top sales professional in your field or find your way on to the Wall Street Journals list of top 400 agents in the nation someday? You can—but it’s not easy. [...]
Why You Need to Know How Permission Marketing Has Changed
September 26, 2011 by
Back in 2000, Seth Godin defined the new advertising arena with his book Permission Marketing. In that book he taught us how to “turn strangers into friends into customers.” It was a monument in the advertising landscape. It declared the death of traditional media methods and the emergence of the most effective and profitable way [...]
How to Use Your MLS System for Growing Profits Every Week, Month and Year…
May 17, 2010 by
I just got a call from a client who shared a positively brilliant strategy for using your MLS system’s auto updating capabilities. See most MLS systems have the ability for you to put prospects into a “drip system” to receive auto-email updates of the kind and type of property their looking for. It’s a great [...]
The Most Powerful Marketing Mantra for 2010
January 27, 2010 by
Here’s the deal: Over the last 50 years, buying and selling a home has gotten complicated. There are so many bylaws and regulations–things you can say and you can’t… It’s overwhelming just thinking about it. No wonder most people opt to have a real estate agent help them buy or sell. But let me ask [...]
A Sure-Fire Way to Keep People from Using the Competition
January 6, 2010 by
Most people don’t give much thought to customer retention. They usually spend all their time worrying about the next deal. The next lead. What they don’t realize is how much business they could KEEP if they simply followed up with past customers. Let me ask you a question: How would you react if you got a [...]
How You Can Achieve Your Greatest Desire
October 8, 2009 by
Go ahead. Admit. You’ve got great dreams of being a fanatical success in real estate. You want to make seven figures a year. You want the eight car garage. A second house on the sea. The boat. You want enough money in the bank to run a small country. Send your children to the best [...]
Cheat Sheet on How to Make Your Ideas Stick in People’s Mind
January 6, 2009 by
“Don’t panic, but one of your kidneys has been harvested.” That’s the punch line for one of the most successful urban legends in the last fifteen years. What makes it so successful? It’s sticky: understandable, memorable and effective in changing thought and behavior. How do you create ideas that are sticky? You use these six principles [...]