Linkbait. Just sounds evil. But it’s not. It’s nothing more than a label for a content-rich, useful blog content…a blog post that people not only love to read, but more importantly, share. “Once a great site, great application or trendy post is written about somewhere, it gets picked up and dragged across the web. Social [...]
SEO
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One of the Oldest Web Writing Guidelines
January 15, 2009 by
The inverted pyramid. An age-old journalistic trick. And the blogger’s best friend. Some think it’s worthless. Others alter it. Yet, anyone who writes online–including you–will find it’s the most effective formula in your arsenal. In fact, it’s critical in any search engine optimization strategy you have. What Is the Inverted Pyramid? Essentially, the inverted pyramid [...]
The 3 Reasons Why You Don’t Convert Online Visitors to Leads
May 7, 2008 by
Let me start by asking you a question: How many holes are in your bucket? I use the leaky bucket metaphor for a site that doesn’t successfully convert visitors into leads. Traffic fills the bucket but leaks out of holes. Deal is, you need to plug as many of these holes as possible. How many [...]
7 Concrete Steps to Improve Your Local Search Results
November 26, 2007 by
It’s old news that 84% of buyer’s start there search online [wink wink, nudge nudge], that offline advertising places are losing revenue that, that real estate blogging is hot as ever. All of this begs the question of managing your online presence, winning the local search engine results war. But it requires a proactive strategy. [...]
Do You Understand the Importance of Outbound Links?
October 22, 2007 by
[Editor's note: In the scheme of our flagship content, anytime we talk about SEO, blogging or social media we are talking about marketing and prospecting.] In terms of SEO you may know there is a lot of emphasis placed on the importance of inbound links. But do you understand the importance of outbound links from [...]