It’s not uncommon for real estate agents to join Facebook, create a fan page and then complain it doesn’t kick up any leads. You’re active in the community, get a lot of likes and shares and people generally love you–so what gives? Well, here are a few easy strategies to consider. 1. Use Promoted Posts [...]
Social Media
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Do Your Facebook Leads Suck? Here’s How to Change That
September 10, 2012 by Demian Farnworth
Filed Under: Real Estate Prospecting Ideas, Social Media
6 Easy Ideas to Spark Engagement with Social Media
August 31, 2012 by Gary Elwood
Are you on Twitter? Facebook? Google+? Do you struggle with what to share on those platforms? If it doesn’t come natural to you it can be very hard to use social media to promote your business. I know. I’m kind of in that boat. That’s why I thought I would share with you six ideas [...]
Filed Under: Social Media
How to Attract and Keep Clients with Facebook Groups
August 27, 2012 by Gary Elwood
One of the most basic strategies for improving email newsletter conversion is segmentation: breaking your list down into relevant groups, and then creating targeted content for that audience. That narrow focus can give you double-digit percentage bumps in your conversion rate. So, if it works so well for email, will work with your Facebook audience? [...]
Filed Under: blogs, Social Media
Agents: Want Your Tweets to Go Viral? New Study Says It’s All in Your Timing
May 16, 2012 by Gary Elwood
To say real estate agents are busy is a gross understatement. You more than likely are juggling more plates than any sane human being should be allowed to do. Throw on top of that the pressure to use social media, and you more than likely threw up your hands. Perhaps you simply plunged into social [...]
Filed Under: Social Media
Real Estate Lead Generation in the Age of Social Media
April 26, 2012 by Gary Elwood
Lead generation is critical when it comes to a real estate agent’s marketing efforts. If leads aren’t coming in then you will eventually go out of business. In the past a real estate agent could depend upon tools like direct marketing mailers and response hotlines. Now social media and all it’s promises of great lead generation [...]
Filed Under: Interactive Voice Response, Real Estate Prospecting Ideas, Social Media
6 Twitter Tools to Make Real Estate Agents More Effective
January 26, 2012 by Gary Elwood
It’s hard to ignore the influence that Twitter has these days. With over 100 million active users, you are a real estate agent need to decide if it is going to be part of your overall marketing strategy. Don’t get me wrong: I believe you can ignore it and still make a great living as [...]
Filed Under: Social Media
Is It Really All About Building Relationships?
July 16, 2010 by Gary Elwood
If Real Estate Is All About Building Relationships… Why Do So Many Agents Miss The Most Important Part And Screw Up the Development of “Real” Relationships With Social Media and Other Technologies? Do you agree with this statement? Real estate is all about building relationships…client relationships…networking relationships…COI relationships…that all lead to a growing real estate [...]
Filed Under: Networking, real estate, Social Media
7 Correct Ways Real Estate Agents Use Social Media
April 6, 2010 by Gary Elwood
Do you know what a good real estate blog looks like? Could you spot an influential social media marketer? And what makes a real estate agent like Trey Pennington a successful online networker? If you answered “no,” “no” and “I don’t know” to the previous question, then this blog post for you. While social media [...]
Filed Under: Real Estate Blogs, Real Estate Marketing, Social Media
Social Media Habits for Introverts
April 2, 2010 by Gary Elwood
Like I said last week, extroverts are really, really good at social media. They get it instantly as if social media was made for them. Just think Greg Swann. Or Burslem. Then there’s the rest of us. The introverts. The quite ones. Who, well, can become pretty vocal when you put us behind a laptop [...]
Filed Under: Social Media
What Kind of Time Are You Putting into Social Media?
March 25, 2010 by Gary Elwood
As you probably noticed, that’s an ambiguous question. The reason it’s ambiguous is because you don’t hear my tone when I say it. What’s my tone? Is it soft or harsh? Am I asking you our of curiosity or concern? Let me make it plain to you: I’m asking out of concern. I’ve been putting a lot [...]
Filed Under: Social Media