How to Attract a Flood of Buyers and Completely Shut Out Your Competition

Note: This evergreen report contains sound marketing strategies for any market - big or small, fast or slow. However, over the last few years, agents like you have been subjected to extremely volatile marketing forces. To address them, we've created the video, How to Attract Perfectly Timed Conversations, outlining how you can capitalize on the massive shift in how consumers shop for real estate. We recommend view the video first and then return here to deepen your marketing knowledge.

And, as always, if you have questions or we can be of service in any way, please pick up the phone and give us a call at 800-959-3959.

Click here to view the video, How to Attract Perfectly Timed Conversations

Dear Friend & Colleague,

With the foundation you’ve gotten from your course materials, the strategies for attracting buyers will be much quicker to explain. These strategies share some similarities with strategies from some previous articles and reports. But they are unique to buyers.

Still One of the Best Sources for Qualified Real Estate Prospects

When I tell you this, you may balk at it. But one of the most potent lead generation sources for our agents, even in today’s market, has been their local homes magazines.

I know this is contrary to what most agents experience without this service. Like one agent said, “I was completely fed up with the response I used to get from my homes magazines. I considered stopping them all together, but I thought I needed to keep running the ads to keep my sellers happy. Then, when you suggested that I change my homes magazine ads and make them look like your examples, I couldn’t believe it. The response was amazing! I got 9 calls the very first day my ad came out. And what’s even better is the fourth lead I got from the system closed in less than 30 days. Now I love my homes magazines, but I honestly don’t think I will ever advertise in them again without this service.”

You simply wouldn’t believe the number of times we’ve heard the same thing from agents everywhere. Homes magazines, when displayed like our example, produce solid results. It’s not uncommon to see an agent’s calls go from 1-5 calls a month, to 25-30 calls.

Another nice thing about homes magazines is they actually produce both buyer and seller leads. The ratio is about four to one. Our agents have found that for every four buyer leads you generate from your homes magazine ad, you’ll generally produce one listing lead.

Now this ratio could be improved by the strategy you employ on follow-up. If you gently dig a little, you’ll find that a high percentage of your buyer prospects also have a home to sell. So like I said before, virtually everything about this entire group of strategies hinges on one thing: how effectively you follow-up, more on that in Section 5 of your course materials.

For now, let’s answer the question: How do we bring buyer leads flooding in the door with homes magazines? Answer: By formatting your ad like our example on the following page.

Ad Formatting Example

Important Notice: this format might seem out of date in today’s market. It’s been used for many years now. However, the numbers don’t lie. It still consistently pulls calls from homes magazines, fliers and nearly every other ad source…better than any other advertising format our agents currently use.

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Lakewood, 3BR, 2BA, Open, Spacious, Secluded Yard
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Trenton, 3BR, 2BA, Quiet Safe Neighborhood
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Auburn, 3BR, 3BA, Prestigious Upscale Area
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Auburn, 4BR, 2BA, Big Yard, Quiet Neighborhood
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Hillsboro, 3BR, 2BA, Ideal Separate Guest Quarters
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Hillsboro, 3BR, 2BA, Comfortable Family Home
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Hillsboro, 4 BR, 2 BA, Wonderful Area, Lovely Patio
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Your Picture and Office Information Here

If You Don’t Have Any Inventory

I would like to make a suggestion. If you don’t have any inventory, borrow some! Pick some of the nicest inventory in your office and advertise it. Other agents don’t mind. It’s free advertising. And the whole idea is simply to generate prospects. It’s all about talking to people interested in buying or selling real estate. And if you don’t have inventory, this is a great way to start.

Now quickly, before I break apart this ad format and explain why it’s so effective, I have a question for you. What is the purpose of your ad? Is it to keep your name out there? Is it to create a good image? Or is it to make your phone ring?

In our opinion the number one goal of your ad should be to make your phone ring… to generate prospects. All the other reasons are secondary. Yes, they are benefits of advertising, but they shouldn’t be the goal. The goal, your entire focus, should be to make your phone ring.

If you focus on getting prospects to respond, your image and name recognition will benefit greatly too – as a natural side benefit of making the phone ring! So they go hand-in-hand, but your focus has to be on getting prospects to respond.

OK, now let’s talk about this ad format.

Why Does this Example Work So Well?

Because it’s unique. This type of format will get a prospect’s attention, which is your first major step. Once you’ve gotten their attention, then fire your biggest bullet immediately! Give them your most compelling reason to call you in your headline! Because…

Headlines are 90% of Your Ad’s Effectiveness

Your headline is crucial! That’s why you should minimize your banner and put it at the bottom. The top of the page is for your headline and your headline should be the most compelling reason for a prospect to pick up the phone to call you, which is “Recorded Information – 24 Hours.”

“Recorded Information – 24 Hours”

If you want prospects to call, the most noticeable thing about your ad should be “Recorded Info” and “24-hours”. This precise wording is important. It takes away sales resistance and you make it extremely convenient for your prospect to call…and again, that’s the goal. Next…

Minimize Your Ad Copy

If you tell prospects everything in your copy, what do they need you for? The reason you minimize ad copy is to give your prospects a reason to call. By giving them the area, bedrooms, baths and a couple emotional words (words that provoke an emotional response) you entice them without giving away the farm. By leaving everything else out of the copy, you give them a compelling reason to call…curiosity!

Quit chasing leads - battling voicemail and
have real live conversations instead

This FREE course offers proven, real-world tips and techniques you can start implementing today! We know they work because they form the core of our MVR Real Marketing Suite, which is helping dedicated, hard-working agents like you succeed in today's market.

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In It You'll Learn...
  • Why outbound calls suck the life out of you.
  • How inbound marketing is changing the game.
  • How to have meaningful conversations every day.
  • New skills for today's highly-educated prospect.
  • The single most important indicator in your business.
  • How to achieve 50% sales growth year over year.
  • When growing too fast becomes a problem.

In the FREE 7 Steps to Real Estate Freedom course you will learn the core principles that drive success in the real estate marketing, proven practices that you can begin implementing today.


Here's to your success!

Signature

Gary Elwood
President/CEO
Proquest Technologies, Inc.